HRTO and Midwifery - Pay Equity Key Messages

These tips and key messages can be used when midwives and supporters are planning to engage the public and / or the media regarding our ongoing HRTO pay equity case.

General Tips for Talking to the Media:

  • Do your homework
  • Practice Practice Practice
  • Tell your story
  • Use facts and statistics
  • Focus on your key messages (3 points)
  • Keep it short (5-10 second sound bites)
  • Don’t be afraid to say “I don’t know” - contact the AOM for answers, and then follow up.

Key Messages:

1. What do midwives do?

  • Ontario midwives are primary health-care providers who are specialists in providing around-the-clock, on-call care for clients throughout normal pregnancy, birth and the first six weeks after birth.
  • Midwives are an integral and integrated part of Ontario’s healthcare system and produce excellent health outcomes, high levels of patient satisfaction and utilize health care resources efficiently.

2. What is pay equity?

  • Pay equity is fair compensation free from discrimination. 
  • Pay equity is a human right.
  • The pay equity gap in Canada ranges from about 26-30% (Equal Pay Coalition, Stats Can data) on average. The pay equity gap for Ontario's most female-dominated profession, midwifery, is at least 48% (Durber report).
  • In 2013, midwives filed an application with the Human Rights Tribunal of Ontario alleging they have faced a gender penalty in their pay from the Ontario government for almost two decades.

3. Why fight for pay equity?

  • Midwives working in the province of Ontario are perfectly situated to take on the pay equity fight. With the largest membership in Canada and a strong history of social activism, they are fighting for all female-dominated professions.
  • Midwives around the world are undervalued and underpaid, according to a World Health Organization study (2016).
  • It will be a landmark decision and a precedent-setting case that may change how workers in female-dominated professions in Canada are compensated.